The name stands for Ski & Bike Recycling in Objects & Arts.
Since we are based in Verbier (Valais, Switzerland), we mainly focus on creating objects and works of art from local ski and snowboard sporting equipment. However, we keep an open mind and work with many other used and abused sporting goods too. Equipment from alpine sports to surfing, skating, and even soccer – you name it, and we’ll do our very best to upcycle it.
Our story: the evolution of SKIBROA
” Once upon a time …and by the way that was only 2018, I started to transform the lawn in front of my apartment into a vibrant garden containing vegetables, flowerbeds and fruit bushes. It was by doing this that I discovered the multi-purpose nature of a ski. You see, gardening at 1500m of altitude with a plot of land that receives limited sun exposure comes with its struggles. To grow well, raspberry plants need support. Instead of buying garden poles I asked some friends if they could contribute with any old skis from their cellars. Despite looking bare and naked the first year, the skis eventually became an eye catcher, as the greenery and its berries crawled up and dressed them. This was the source of inspiration to lead me to further explore how to reuse and upcycle other pieces of discarded sporting equipment in the garden.
Not wishing to limit this activity to the garden alone, I looked around to see where else, with whom, and what could be created with used sporting goods- this is when SKIBROA Association was born!
We are now well underway in designing and creating all kinds of useful and wonderful objects and works of art.
We are not the first and we will hopefully not be the last with the idea of transforming, recycling and upcycling used sporting equipment. We encourage this philosophy to be undertaken by many, and we hope that you enjoy the designs and special touch that we bring to our pieces.
From simple and rustic to refined and exquisite designs, we make the very best of what was once a discarded industrial product. ”
Fredi C. Meyer
Our Logo and its history
No, they are not Celtic ruins, neither a drunken symbol for Mercedes Benz nor a whacky interpretation of the peace sign. It’s not some surrealistic sketch of a runner and it is definitely not, as someone mused, an embryo and its umbilical cord.
In fact, those lines represent the three ways to ride down a mountain on skis or snowboard :
Old School – neat and tight turns
New School – faster, snake-line turns
Straight Line – for adrenaline and speed seekers
The first and most basic design goes back 25 years, when it was roughly drawn by Fredi and then refined by Verbier-based graphic designer Patrick Tacchini.
In 2013, what was then the ‘Freeride Archives & Exhibitions’ Association, organized a competition between various art schools in order to create a new logo. The students were tasked with a re-design using the idea behind Fredi’s original logo. The winner of that competition was Maxime Lonfat of Sion.
The new logo was overworked by Duncan Paines of Process Creative Ltd in the UK to give it a more defined look.
We have been proudly using the same logo since 2019, with a finishing touch added by Vincent Girardin of Lausanne, for our SKIBROA Association in Verbier.